Wix: is it worth paying for?
Links on this page go to the company's own website. We do not currently earn from them. If that changes, this page will say "Ad" here and beside the link.
In short
A drag-and-drop site builder with built-in selling, bookings and AI site generation. Easy for beginners with a small shop. Moving away later is hard, say reviewers.
What it costs
- Free plan: yes, a Wix-branded site with no selling or payments, no card needed (Wix plans).
- Paid, UK, annual billing, per third-party sites in 2026 (Expert Market, Startups.co.uk): Light about £9 with no selling, Core about £16, Business about £25, Business Elite about £119 a month. Wix's own page, shown in dollars, listed higher figures. Promotional first-term prices may rise on renewal.
- No trial, but a 14-day money-back guarantee on the first premium upgrade (Wix).
Suits
Beginners who want a simple, template-led shop with few products.
Does not suit
Large catalogues, deep customisation, or anyone who may want to move platforms.
What reviewers complain about
Trustpilot shows 3.4 of 5 from 29,340 reviews, 22% one-star. Trustpilot does not fact-check reviews. Themes, paraphrased:
- Unexpected renewals and higher charges than expected.
- Support mostly by AI chat, with a human hard to reach; a slow editor and difficulty migrating.